I remember, a long time ago, being saddened by the realisation that while in previous times a single individual could create something incredible, in our world it takes huge teams …
Ivan Mazour
Ivan Mazour
I am a London-based serial entrepreneur, investor, author and the CEO and Founder of Ometria - a customer data and marketing platform built specifically for retailers, helping them truly understand their customers and communicate with each one in a personalised way.
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Decision Analysis
Half a decade of instinct sharpening – Key Decision Analysis Part 5
by Ivan MazourWhen I was young, it always confused me why grownups never seemed to know how to use any technology. Changing settings on a TV (ok using some poetic licence here …
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Last Saturday I went to a meetup. It’s not how I typically spend my Saturday nights – usually it’s a toss-up between something social that my wife wants to do, …
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Life doesn’t typically run on your terms. It’s not like you can say “oh hi illness, no I’d like you to not suddenly arise today – I’d like to take …
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One of the things that we, as humans, have a serious affinity for is tradition. The more often something happens, in a regular way, the more excited we are about …
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I often think that I don’t need or want holidays. When you’re running a startup, every day is fun, and when you’re right in the middle of it, you don’t …
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A few years ago, in the early days of Ometria, we started using a recruitment company. More than a simple agency, this was a Recruitment Process Outsourcing (RPO) company which …
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Entrepreneurship
Why Accountants Are Really Good At Referrals But Really Bad At Customer Success
by Ivan MazourHave you ever wondered why it’s so hard to get a good accountant. I have. Over and over again. Because the story always seems to go the same way. You …
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ProductivityTop Posts
My notification protocol – vices, foductivity distractions, and how to have a happy life.
by Ivan MazourA few years ago I wrote about my communication protocol – the four channels of communication that I was willing to use, and which of them had to be used …
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For the past couple of weeks, I’ve found myself watching, analysing, and comparing some rather strange fictional characters. From Lou Bloom, the main character in Nightcrawler, to Christian Grey, to …